Konami Gaming Teams Up With PlayStudios
Modern day slot machines are a far cry from the fruit and bell symbols we once knew. Just about all major slot makers like IGT and Konami Gaming incorporate popular culture into their themed slots. These include television series based on hit series like Duck Dynasty or Pawn Stars to blockbusters like Avatar.
The line between social gaming and real money gaming has for a long time been blurred as more partnerships between the seemingly conflicting worlds emerge. Many thought that free-to-play and real money gaming would collide to the detriment of both markets. The reality however has proven the opposite as more casino utilize social gaming to complement their existing offering of real money games.
The latest example of this is the Las Vegas based subsidiary of KONAMI CORPORATION, Konami Gaming which have just announced a partnership with social gaming developer PLAYSTUDIOS. In terms of the deal they will team up with Konami Gaming to incorporate some of their classic titles in myVegas.
CEO of PLAYSTUDIOS Andrew Pascal said,” Licensing established content has been the dominant creative paradigm in the slot industry for quite some time. From game shows, to rock bands, to blockbuster movies, casino slot manufacturers have been leveraging the brand equity of pop culture content. Now it’s our turn to bring established Las Vegas gaming content into the free-to-play social and mobile space.”
CEO and Executive Vice President of Konami Gamnig, Steve Sutherland commented on their side of the deal,” We have been very deliberate in our evaluation of opportunities to bring KONAMI’s popular game themes online. In PLAYSTUDIOS, we identified a partner with an experienced management team, a high-quality product, and an engaging customer experience that combined to create an opportunity for our games to thrive on their social app. We are optimistic that PLAYSTUDIOS’ social platform will expose our game themes, like China Mystery, to new customers while also making them available to existing fans who may be looking to play them online.”