King Digital Entertainment Bringing Candy Crush Saga To China
With over 500 million mobile users China is the ideal hunting ground for gaming developers. Gambling is forbidden in Mainland China except for the region of Macau but the chance of tapping into the world’s largest population still manages to capture the attention of global gambling companies.
The makers of the global hit Candy Crush have realized the massive potential and have made a Chinese version of their global hit game which will be available via Tencent’s Mobile QQ and Weixin Games Centers. The entry into China follows King’s launch of Candy Crush Saga in Japan and Korea in 2013. The Asian market is huge and with China completing the puzzle King Digital Entertainment has a strong foothold in the developing Asian market.
CEO of King Riccardo Zacconi commented on the partnership,” I am thrilled to be launching Candy Crush Saga with Tencent in China. Tencent has the largest mobile social network in China and is a great partner to work with.”
This strategic partnership is mutually beneficial for both parties. Tencent is well established with various mobile games and offerings that include finance and social platforms and the the addition of Candy Crush Saga t their portfolio is bound to attract many new users.
Senior Vice President of Tencent Steven Ma echoed this feeling,” Tencent always hopes to bring global premier mobile games to China, and Candy Crush is one of the best….We are looking forward to bringing great moments of fun to Chinese users soon.”
Candy Crush Saga reportedly raked in over $493 million in the last three months of 2013 and has over 90 million daily users .The mind boggles as to how much more cash they will be raking in with the addition of half a billion mobile users. Needless to say the entry into China will only add more intrigue to King’s planned IPO launch.