Kambi Enters US Sports Betting Market With Rush Street Interactive Deal
The legalization of sports betting in the US has opened the floodgates for both online operators and sports betting solution providers who are ready to capitalize on this market. We reported on SBtech partnering with Churchill Downs and GAN.
Today online sports betting service provider Kambi who are owned by the Kindred Group have announced they have entered into a partnership with Rush Street Interactive which will see Kambi’s sportsbook product being integrated into Rush Street’s online gaming platform.
The Chicago based Rush Gaming operates four brick and mortar casinos in the states of New York, Illinois and Pennsylvania, along with an online casino site in New Jersey.
Currently local lawmakers have already put in place legislation to legalize sports betting in two of the states where Rush operate and the other two stated have legislation pending.
President of Rush Interactive Richard Schwartz commented on the partnership with Kambi and said,” Rush Street Interactive was founded on the key principles of providing entertaining and memorable experiences to our customers, without compromising on integrity. Therefore, when deciding to launch a sports betting product, it was key we chose a partner who shared those principles, and at the same time provided us with the opportunity to launch a premier product firmly aligned with Rush Street’s focus on innovation and player experience.”
He added that following the Supreme Court decision they look forward to launching a sports book solution in the US as well as in other global regulated markets.
Kambi CEO Kristian Nylen gave his side of the partnership and said,” This agreement with Rush Street Interactive, one of the most respected gaming companies in the U.S., is recognition that Kambi not only has online premium sports betting services ready to appeal to American sports enthusiasts, but those services will help protect the integrity of sports,”