Italian Online Gambling Betting Revenues Increase By 60 Percent In 2017
The Italian online gaming market showed record performances in 2017 and accounted for over half of betting wagers. Italian Sports bettors wagered a record €9.9 billion in 2017 which was up from €7.5b in 2016 and almost double the €5.5b in 2015.
Just over half of the betting handle (56%) was wagered via Italian licenced online betting sites. Factors adding to the increase in numbers was SERIE A marches that for the first time were staged in the holiday season. Added to that was the final month of 2017 which saw the latest payout ratio for the entire year which only reached 75.5%.
Sports betting for locally licenced operators reached €1.34 billion which was up 44.5% year-on-year. Online betting revenues increases by almost 60 percent to €555.6 million. The top overall sports performer was British Operator Bet365 who made up 31.6 percent of the revenues followed by SK365 with 7.5%.
The casino vertical performed excellently in December with revenues jumping over a quarter year-on-year to €56.4m. Revenues for the whole of 2017 jumped by 29.2% to €567m with Lottomatica taking the lion’s hare of the market with 9.7% , followed by Sisal with 8.5% and Stars Group’s PokerStars 8.3%.