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IGT Reveals New Ambitious Branding Strategy And Look

IGT is a household name in the global casino business. Whether it be cutting edge slots or social casino options. They are leaders in what they do. Only a few days we took a look at their new Avatar slots games which are soon to be launched. As they claimed these new slots are a cut above the rest of the competition and certainly take online slots to a new level with spectacular graphics and cinematic graphics displayed on massive screens.

Besides their real money games they also own DoubleDown Interactive which owns the DoubleDown Casino brand that is found on many casino sites as well as social networks. IGT definitely live up to their name as risk takers or forward thinkers as they would prefer. They forked out $500 million for their DoubleDown Interactive acquisition which at the time was considered extremely risky and overpriced to say the least. Needless to say social casino gaming continues to rise in popularity and more importantly it is a key element of increasing brand loyalty to the real money version of the free-to-play games that are available in land and online casinos. Social casino games are used much like companies giving out samples to their potential customers. As soon as the customer tries out the product and is happy with it, they are likely to spend money on the real thing.

Following their ambitions to improve and innovate IGT have announced their brand new look at the G2E Global Gaming Expo taking place in Las Vegas. They have unveiled a forward-looking brand identity for both their DoubleDown Interactive and IGT logos.

IGT CEO Patti Hart was quick to point out that these changes are far more than just a new logo, ”This is so much more than a logo change. IGT’s new communications strategy, brand look, voice and feel are perfectly aligned with our proven business strategy to create best-in-class content and to distribute it anywhere, anytime.”

Hart went on to state that IGT were shaping the “gameosphere” of tomorrow with unique industry firsts that are driven by desire to push forward where others are content to be complacent,” We are not changing who we are. Our Brand’s next chapter is built upon what has made us great. The spirit of innovation shines through our new games on the G2E floor, as we roll out new technologies and products proudly sporting our new global visual identity.”

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