IGT Hires Top Executive To Head DoubleDown Interactive
If anyone would have told you a few years that a major gambling company like IGT would invest $500 million in a social casino subsidiary you would have thought they were smoking something. This is exactly what IGT did in 2012 with their DoubleDown purchase. As reported extensively by our team the world of social casino gaming is worth over $2 billion and is expected to grow 31 percent in 2014 to reach revenues of $2.6 billion in 2014 according to Eilers Research.
With these numbers in mind is no wonder that gambling companies are investing so heavily in one of the fastest and most dynamic sectors in the gaming world. With the numbers and growth on offer in this sector, there are many top executives that are being headhunted by the likes of IGT
The latest appointment by IGT is that of Will Daugherty who will join IGT as the General Manager of DoubleDown Interactive which is responsible for the popular DoubleDown casino offering that makes up 11.2 percent of the social casino market share. Daugherty has vast experience with online giants like Amazon where he served as Vice President of Amazon Payments. There he proved himself by leading the business to substantial growth in revenues as well as customers. His other top executive positions include President of Destination Services and Expedia Local Export for Expert where he also recorded substantial growth in both revenue and profit. To add to his impressive C.V. he also held executive positions at AT&T Wireless and Mckinsey & Company.
The addition of Daugherty indicates just how important IGT are taking their social gaming subsidiary. Daugherty is set to oversee the management of DoubleDown Interactive and his primary focus will be on increasing revenues and player basis while expanding IGT’s distribution platforms which include mobile and international.
IGT CEO Patti Hart commented on the new appointment,” We’re excited about the addition of Will Daugherty as General Manager for DoubleDown Interactive. Will’s expertise enhances our leadership and business management capabilities. Having a seasoned executive with a strong background in e-commerce and mobile will add valuable experience as we take DoubleDown to the next level.”
The man himself Will Daugherty was also thrilled to join IGT’s team, “I am thrilled to join the leadership team of IGT, an exciting business at the intersection of technology and entertainment. I look forward to helping DoubleDown continue to grow by innovating and delivering exceptional customer experiences.”