IGT’s DoubleDown Launches Wheel Of Fortune Slots
The social casino market has been one of the surprises over the last few years in the gaming world. While generating over $2.7 billion in revenues, the forecasts continue to predict steady growth in this sector. The top 5 players in the free-to-play casino niche have pretty much stayed the same in the last twelve months. According to Eilers Research the top dog in social casino is still Caesars Interactive with 21.2 market share followed by IGT with a 10.5 percent market share.
IGT are playing catchup with Caesar’s Interactive who embarked on aggressive acquisitions to ensure that their dominant position at the top of the charts remains for the long term.
Being one of the largest slot machine makers on the world, IGT are always trying to keep up with current themes from other media sources such as sport and television. Their latest release to their DoubleDown Casino is an adaption of a classic television show. They have launched their Wheel of Fortune Extra Spin for mobile and desktop devices which follows their Jeopardy slot game released last December.
DoubleDown’s Vice President of games, Jim Veevaert commented on their latest release,” We put a huge amount of focus and talent into Wheel of Fortune Extra Spin. We thrive on the pressure of taking this legendary brand and increasing the ‘wow’ factor of the world’s most popular slot machine. It’s a fun challenge to turn a great slot machine into a mobile game. With Wheel of Fortune Extra Spin, we struck the ideal balance of art, math and audio that recreate the authentic casino experience.”
IGT has a long way to go if they wish to overtake CIE but they have serious contenders like Big Fish Games who were acquired by Churchill Downs for $885 million last year.