GSN Acquires UK Social Casino Games Studio Plumbee
The social casino market continues to grow with revenues of $3.3 billion generated in 2015 according to Eilers Research. This lucrative and competitive sector is dominated by the top 10 social casino game publishers who control about 72 percent of the market.
In another move by a big player, Sony’s GSN Games has reportedly acquired the social casino studio Plumbee. The exact amount was not disclosed but in terms of the deal the UK based Plumbee will now become GSN’s London Studio. Plumbee has been around since 2011 and their flagship product Mirrorball Slots App has recorded over 10 million downloads on multiple platforms.
GSN has over 47 million monthly players and their acquisition of Plumbee will give it access to the UK market. CEO of Plumbee, Raf Keustermans commented on the deal,” We are delighted to join GSN Games, a growing force in the social casino space that ranks as a top five publisher worldwide. We look forward to adding our art, engineering, product management, analytics, and marketing expertise to the existing scale, stability, and talent of GSN Games to create industry-leading social casino experiences.”
COO of GSN, Steve Burnell gave their thinking behind the acquisition,” This important acquisition will immediately bolster GSN Games’ ambitious growth plans by leveraging the top talent and social casino expertise of Plumbee to create best-in-class winning experiences for our players. We are also excited about the expansion of GSN Games into the United Kingdom, where we will look to capitalize on the high concentration of world-class gaming talent to supplement our outstanding Plumbee team.”