Google Rejected 1.7 Billion Ads in 2016 Including Gambling Sector
Internet giant Google has released data on the number of their ads that were blocked in 2016. The findings are significant as Google has turned down over 1.7 billion ads that violated one of their policies. This increase is more than double that of 2015 and much more than the 130 million in 2011.
Advertisers use google as a main source for targeting potential clients. Gambling companies are just one of these sectors that spend millions of dollars in ads aimed at increasing their customer base. With gambling ads however there are many more restrictions and regulations that need to be considered in different countries as Google frequently removes ads targeting gamblers in countries where this is not allowed.
According to Google’s director of product management for sustainable ads, Scott Spencer, Google has both expanded ads it will not allow as well as improved technology to discover and disable unwanted ads faster.
Google went on to elaborate on ads that were removed last year, and said in a blog,” Some of the most common bad ads we find online are ads promoting illegal activities or products. Although we’ve long had a policy against bad ads for pharmaceuticals, last year our systems detected an increase online. We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.
Similarly, we saw more attempts to advertise gambling-related promotions without proper authorization from regulators in the countries they operate. We took down more than 17 million bad ads for illegal gambling violations in 2016.”