Global Lotteries Perform Well In First Quarter Of 2015
The global lottery market has grown at a rapid rate in the last decade as the days of simple lottery tickets are over. With online lottery options, more and more operators are expanding their offerings into online games that take the form of just about any type of regular games one can expect to see. These include scratch cards, slots, table and bingo type games.
The World Lottery Association has just released data on all five global regions for the first quarter. The overall picture is excellent as sales increased globally by 8 percent from the final quarter of last year. The top spot went to Latin America who reported a 14.7 % rise on first-quarter on first-quarter rise, Growth was driven by Argentina’s Loteria Nacional Sociedad del Estado which reported a first-quarter on first-quarter increase in sales of 23.1 %. Other regions in Latin America like Brazil’s Caixa Economica Federal fell over the same period. Mexicos’s Loteria National para la Asistencia Publica remained steady.
Following Latin America was the Asia Pacific market who reported a 14.3% increase from the final quarter of 2014. The China Sports Lottery and China Welfare Lottery were up by 31.5% and 9% respectively.
Africa performed well with a 6.5% quarter-on-quarter increase in sales for the first quarter which largely was due to Ghana’s Lottery success which reported a massive 43.9% quarter-on-quarter increase. Morocco recorded a 11.9% first-quarter on first-quarter, North America did not perform too well and only recorded a 4.7% quarter-on-quarter sales increase, Europe was also struggling to perform well with a sales increase of only 2.2% compared to the last quarter of 2014.
Overall executive director of the WLA, Jean Jorgensen was happy with the 2015 start and said,” Lotteries worldwide enjoyed a sunny start to 2015, with all five regions of the globe reporting results firmly in positive territory. Overall, first-quarter on first-quarter sales increasing by 8% globally, with the Asia Pacific and the Latin American markets once again acting as the engines of growth.”