GAN Signs Strategic Partnership With SBTech Aimed At Entry Into U.S. Sports Betting Market
The real possibility that sports betting will be legalized in the U.S. following the ongoing New Jersey Appeal to the Supreme Court has got many laying the foundations for a possible entry into this market.
One such partnership has been announced between online gaming software solutions provider GAN who announced they will entering into a strategic partnership with real money sports provider SBTech.
In terms of the partnership SBTech’s sporting solution will be integrated into GAN’s GameSTACK software platform which will provide a solution to both clients’ end users online and in the retail environment.
The partnership according to GAN is timed for a possible lifting of the federal ban on sports betting in June when the Supreme Court rules on the New Jersey case.
CEO of GAN said,” GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event the Professional and Amateur Sports Protection Act 1992 is overturned. We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTECH.”
CEO of SBTECH Richard Carter gave his side of the partnership,” GAN is a licensed, trusted partner to more than a dozen US casino operators equipped with unique intellectual property and a proven track record in delivering and growing internet gaming businesses in the US. This partnership is logical for SBTech and permits SBTech to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first to settle a US sports bet online and on-property in states such as New Jersey and Pennsylvania, in close collaboration with GAN.”