Gambling Firms Accused of Targeting Children Through Social Media
One of the key concerns voiced by anti-gambling groups is the danger of exposing children to what many consider a vice. With the advent of social networks this problem has become much more of an issue. A study conducted by Queen Mary University and City University London has found that a number of online gambling websites are exploiting loopholes in advertising and are targeting children via social media.
One of the most alarming findings was that 8 in 10 teenagers were involved is some sort of gambling and 10-15 percent of minors were at risk of becoming problematic gamblers.
The authors of the report want to impose similar restrictions already in place with TV adverts that include a ban on promotional offers pre-9pm. Other recommendations include bookmakers being compelled to do age verification tests to those being offered promotional sign-up bonuses.
Other measures that academics want is the government to introduce are a ban on celebrity endorsements of gambling and a ban on endorsements from anyone under age of 25.
The reports also recommends that no sign-up offers should be sent to users who like of follow their football team’s account. A major concern of the report is the gap between technology especially online media and the existing regulations in place.