Fantasy Sports Firm Sportego Partners With West Bromwich Albion
Global sports brands are continuously looking for methods to increase their fan engagement. One of the most effective methods to do so currently is that of fantasy sports competitions which makes the result of the game that much thrilling. Added to that is the legal option of rewarding real money prizes and you have a winning formula.
Anyone in the sports and gaming industry is well aware of the proliferation of fantasy sports competitions especially in the U.S. which are being led by powerhouses like DraftKings and FanDuel who are set to offers billions of dollars in prizes in the coming years. The recent entry to the UK by DraftKings receiving their licence is just the start of what many believe will be the best promotion tool for sports like football in the UK.
This can be seen by the recent partnership between the global fantasy sports developer platform Sportego who have signed a deal with English Premier League Club West Bromwich Albion in which Sportego will become the official fantasy partner of the club.
In terms of the partnership Sportego who just launched in the UK this week will develop an app designed specifically for West Brom’s supporters and which will be based around the team’s league fixtures for 2015/2016.
Football fans will get the chance to play in real time while competing against friends and supporters while playing for the chance to win match tickets.
CEO of Sportego, Trevor Keane commented on their new partnership,” We are delighted to be working with an innovative club such as West Bromwich. The club has already shown they are very forward thinking by looking through other initiatives and we are delighted they recognise the opportunity to strengthen their relationship with their fans as well as helping to entice more into their fold.”
Head of partnerships at West Bromwich Albion, George Harbone was equally delighted at the e vnture into fantasy sports. He said,” Sportego and West Bromwich Albion share mutual objectives, therefore we are both very much looking forward to delivering and developing the partnership. We hope the fans will enjoy the WBA Fantasy 5 offering.”