FanDuel Strengthens Mobile Presence With New iPad App Release
The largest one-day fantasy sports betting company FanDuel has made another significant move to cement their market share in the mobile sector. Following the launch of their first iPhone app in August they have just released their first iPad app today. The new app will enable the million+ FanDuel player base to enter and draft their teams for free leagues while at the same time enable live scoring during the games to track the progress of their rosters.
FanDuel’s iPhone app release in August has been downloaded over 850,000 times with more than 50 percent of all the active users accessing live scores during the game. The iPhone app has been received excellently by users and has a five star ratings.
FanDuel like any other forward thinking brand is all too aware of the importance of engaging their mobile audience. Their CPO, Tom Griffiths commented on their latest mobile iPad release,” As FanDuel’s user base has grown, we’ve seen widespread adoption of our mobile products by our users who are complementing the live sports experience by simultaneously watching their fantasy teams rack up points. There’s huge potential for us to become the definitive second screen for live sports, and we’re going to invest in and continue to deliver new products and platforms that make watching sports more exciting for fans across the country.”
The battle over daily fantasy sports companies is fierce with FanDuel and DraftKings making up the largest market share of their competitive sector. Both FanDuel and DraftKings enjoyed the benefits of massive funding last year which they are using aggressively to capture as much of this lucrative sector as possible. FanDuel alone pays out over $10 million in prize money every week with buy-ins starting as low as $1 and payouts happening immediately after the game. The year 2015 is set to be hectic for all the major players as many are looking to fantasy sports betting as a much safer bet than real money gambling which is still largely restricted in the U.S.