FanDuel Signs New Partnerships With 13 NBA Teams
Daily Fantasy sports giant FanDuel has marked their territory when it comes to the National Basketball Association. Last year FanDuel announced a 4-year deal with the NBA which included the NBA gaining an equity stake in the company. This was followed today by an announcement that FanDuel have signed a deal with 13 NBA teams.
The details of the deal have not been fully discloses but include guarantees that will see FanDuel getting access to digital, radio and television advertising opportunities. Also included are in-arena access to digital signage for FanDuel. With the latest NBA deal FanDuel have cemented themselves as the main DFS player in the NBA. Their rival DraftKings have focused in other areas like the Major League Baseball, NASCAR, UFC and the NFL.
FanDuel CEO Nigel Eccles explained why they were focusing so heavily on the NBA for their strategic growth,” Partnering with these NBA organizations has been an incredible asset to FanDuel’s growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel.”