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FanDuel Set To Partner With SiriusXM

One of the most riveting and competitive markets in the gaming world is that of Fantasy Sports and in particular the Daily Fantasy Sports niche. The two main players DraftKings and FanDuel are in an epic battle to grab market share what is seen as potentially the most lucrative sectors around today.

As we have been reporting for years the strategic acquisition spree from both powerhouses justifies their estimated value of more than a billion dollars each. Both brands have been signing deals on a seemingly weekly basis from everything from UFC to NBA, NHL and MLB.

The game changer seemed to have come last week. The confirmation that Disney was investing $250 million in DraftKings has not gone unanswered by their rival’s FanDuel. As we discussed at the time the investment by Disney who own the largest sports network on the planet ESPN is seen as a major coup for the smaller DraftKings. In terms of the agreement DraftKings will enjoy first choice of advertising spots on ESPN over their rivals FanDuel.

FanDuel in a response to this are reportedly set to announce a major exclusive sponsorship deal with SiriusXM which according to DFS expert Adam Krejcik will effectively block other DFS providers. FanDuel are expected to get a dedicated station at SiriusXm.

The branding of both DraftKings and FanDuel is all over the professional sports with no less than 13 NBA teams who have signed with one of them. Added to that is the recent extension of the MLB sponsorship deal with DraftKings and the picture is clear to anyone in that legal sports betting may well become a reality in the coming years in the U.S. The latest move by FanDuel is set to bolster new rounds of funding which are ongoing as we speak and are expected to their post-money valuation to around $1.5 billion.

Author: Victor

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