FanDuel Partners With Boyd Gaming To Further Expand US Sports Betting Reach
FanDuel and Boyd Gaming have announced their strategic partnership which see them pursuing sports betting and online gaming opportunities in the US. Anyone following the US gambling industry will know the frenzied pace at which the newly legalized sports betting market is being divided up. The largest US based and European based gaming companies are all vying for a major share of this burgeoning market.
In terms of this latest partnership Boyd Gaming will build a presence both in the sports betting and igaming industry by leveraging FanDuel’s technology which will operated Boyd Gaming’s igaming and sports betting services.
From FanDuel’s side they will utilize Boyd Gaming’s licenses in various states to operate both mobile sports betting and gaming. As part so the deal Boyd Gaming will take a 4% equity in FanDuel Group with an option to acquire another 1%.
Both companies will undertake co-branding and cross-promote each other’s product, Boyd Gamings reach is extensive and includes their market-access agreement with MGM Resorts international.
FanDuel CEo Matt King commented on the partnership and said,” With more than 40 years of experience, Boyd Gaming is a leader in the gaming and entertainment space, and a natural partner as we continue to build a leading position in the sports betting market. There is incredible momentum in the sports betting space and we look forward to partnering with Boyd Gaming to bring the FanDuel Sportsbook to more customers across the United States.”
Boyd President and CEO Keith Smith was equally delighted at the deal and said,” Through this partnership, Boyd Gaming and FanDuel Group will be in excellent position to successfully capitalise as sports betting and online gaming expand across the country.”