FanDuel Acquires Sports Analytics Firm numberFire
Following their recent $275 million round of funding, FanDuel are looking to solidify their status as the largest of the daily fantasy sports startups. With rivals DraftKings closing the gap on FanDuel and the entry of Yahoo and Amaya in this competitive market, FanDuel are having to keep up or risk losing further ground to their rival.
In an interesting move FanDuel have announced their acquisition of sports analytics company numberFire which FanDuel CEO Nigel Eccles believes will take them way beyond fantasy sports.
Eccles is aiming to satisfy the ever increasing thirst of sports fans for more data and analytics for their fantasy sports leagues. The terms of the deal were not disclosed but Eccles plans to integrate numberFire analytics into FanDuel’s existing product while at the same time numberFire will continue to operate with business as usual as an independent site.
CEO and founder of numberFire Nik Bonaddio could not hide his delight at partnering with FanDuel and said,” I know a lot of people you talk to say that they’re pumped up, but I’m super ridiculously unbelievably pumped up, couldn’t imagine a better landing place for us, where our intellectual property has the best chance to grow and prosper.”
Bonaddio went on to explain that sports fans were increasingly hungry for advanced statistics and data which go much further than the regular tips given by sport networks like ESPN and others. He said,” fans want more data, but the challenge is to highlight the information that’s relevant and useful — in this case, that means recommending the players who’ll perform best in your fantasy lineup in a given week.”
Compared to their rivals. FanDuel has been relatively quiet in terms of acquisitions this year. This latest deal would mark their third with the others being the hiring of Zynga’s sports division staff in Orlando and the Scottish-based app developer Kotikan.