DraftKings To Expand Offering To Australia
Daily fantasy sports giant DraftKings seems to have recovered from the legal battles and uncertainty that have plagued the DFS industry in the last few years. After lengthy and expensive legal battles and a failed merger with rivals FanDuel,it would seem that DraftKings have got a new lease of life and are back to their old ways of expansion and growth.
Today they announced they will begin to offer DFS contests in Australia in Q2 of this year.
This is a significant development as Australia are known to be sports and gambling fanatics. DraftKings has been issued a license by the Northern Territory Racing Commission under which it is permitted to offer DFS down under. There is an estimated 1.65 million DFS players in Australia according to King & Wood Mallesons which makes it a potentially huge market.
CEO of DraftKings Jason Robins was delighted with the new market entry and said,” Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love. Australia is an important market for DraftKings, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings.”
Currently DraftKings is available in eight countries and Australia will be the first one outside of North America and Europe.