DraftKings Signs Partnership Agreement With Minnesota Timberwolves
With just about everyone having full access to any online media they choose to watch via their smartphones, many sporting franchises have realized that the days of simply selling tickets to fans is not enough to satisfy the current technological savvy audience.
One of the main beneficiaries of mobile devices are the daily sports betting companies like DraftKings and FanDuel who want you to attend your favorite sport but also realize that if you have a personal stake in the outcome of the match you’re more likely to take an active role in the game itself.
Major sporting leagues like the NBA, NHL and NFL are being forced to accept the simple reality that millions want to engage in legal fantasy sports betting options as part of their overall viewing experience.
Last year saw multiple partnerships between major sporting franchises in hockey, basketball and football. DraftKings and FanDuel are of course the main players in this market and their desire to have their brand plastered on as many team franchises as possible has resulted in multiple partnerships.
The latest partnership from DraftKings is with the Minnesota Timberwolves. In terms of the partnership DraftKings will introduce a new fan sweepstakes which will provide one winner four VIP tickets to a Timberwolves home game as well as transportation to and from the game.
The agreement also included DraftKings digital courtside and basket signage for Wolves games in Target Center. They will also take part in the Wolves podcasts which covers the NBA and latest news from the Timberwolves.
Senior VP of the Timberwolves, Ryan Tanje commented on the new partnership,” Fantasy sports gaming is a huge and rapidly growing industry and is something that many of our fans are interested and engaged in. This partnership and industry category opens up some great new opportunities to further connect and engage with our fans. DraftKings is our first partner from the fantasy sports industry, and we are proud to align our franchise with an organization that has such an incredible reach and customer base.”
Co-founder of DraftKings Paul Liberman gave their side to their new partnership deal,” The Timberwolves have entered a new era as a team this year, and we definitely wanted to have DraftKings be a part of the growing excitement over what this team can accomplish moving forward, We want daily fantasy sports to engage and electrifying fans, and we’re looking forward to making that happen for Timberwolves fans by providing them with unique experiences and new ways to interact with the sport.”