DraftKings Signs Four Year Deal With MLSE
Despite the ongoing controversy in the daily fantasy sports market over insider trading, there is no stopping DraftKings form further expanding their reach. They have just signed a four year advertising and promotional deal with Maple Leaf Sports entertainment who own the Toronto Raptors and Toronto Maple Leafs.
With estimates of up to 57 million people expected to participate in daily fantasy sports in 2015 in the U.S. and Canada, it is no surprise that expansion is key to growth. DraftKings as we have reported in the last year have partnerships will all the major sports leagues in the US including NASCAR, NBA, NFL and even the UFC.
DraftKings says the deal will enable successful players to win box seats at the Air Canada Centre as well as behind the scenes access to the games. Along with that of course is the real cash prizes offered for daily competitions that can exceed $1 million.
Vice President of business development at DraftKings, Jeremy Elbaum believes Canada is another market that has yet to be exploited and is just one of the additional regions they are targeting for future expansion. He went on to say,” It wouldn’t warrant a deal like this if we weren’t already seeing some good results from people signing up in the Toronto area.”
DraftKings has raised hundreds of million but has still profitable as they continue to focus on high growth which they believe will bring them to the promised land .As we reported both DraftKings and FanDuel have been in the top 10 spending list on America TV since the NF season began in September.
CMO of MLSE, David Hopkinson was delighted with the deal and believes it is great addition to involve the fans in the game. He said,” We’ve certainly done our homework. This market is still going to grow in Canada. I don’t think it’s anywhere near what it’s going to become.”