DraftKings Set To Increase Staff and Double Office Space
Daily Fantasy giant DraftKings has announced they will be expanding. In a statement on Thursday the Boston-based DFS company said they will hire an additional 300 workers by mid-2018 which will bring their workforce to nearly 700 strong. In addition they announced they will be moving their office to Boston’s Back Bay neighborhood and will increase their current location by almost double. The move is planned for early 2019 and cements its position as the current leader in the DFS market.
This latest move by DraftKings is interesting and begs the question if they are really in a position that they need to expand or merely attempting to portray themselves as a company set to return to their glory days.
In an interview with the Boston Business Journal, CEO of DraftKings Jason Robins said that their new offices and personal additions are a sign that they were putting their money where their mouth is as they expect DraftKings to significantly grow over the next few years.
Perception is everything and DraftKings are going out of their way to exude optimism and make as statement that they are the forerunners in the DFS market. Their once fierce rivals FanDuel have without a doubt suffered major setbacks in with former founder and CEO Nigel Eccles departing the company amid reports of huge losses.
It remains to be seen if DraftKings are indeed going to record real growth based on revenues and not just the hype they are used to generating.