DraftKings Partner With International Speedway Corporation
Following their deal with NASCAR, DraftKings have announced an exclusive deal with one of NASCAR’s major track operators, International Speedway Corp. According to the reports DraftKings will take the role of the official daily fantasy sport provider of the ISC which has links to 11 major motor racing facilities in the US.
In terms of the deal DraftKings will enjoy exclusive branding on ISC tracks while also benefiting from on-site opportunities for fan engagement. In addition DraftKings NASCAR will also be promoted on social, digital, broadcast channels with fans getting the chance to play for prizes including access opportunities at ISC tracks.
VP of business development at DraftKings, Jeremy Elbaum commented on their latest deal,” Ensuring the best possible experiences for our community is always at the core of our strategy. Partnering with ISC to expand our money-can’t-buy offerings for Nascar fans is an exciting way to continue enhancing and growing our exclusive offerings within motorsport.”