DraftKings Enter Into Partnership With NASCAR
Daily Fantasy Sports giant DraftKings are literally putting their foot on the gas in an effort to gain as much market share as possible in what is seen as the one of the most competitive sectors in the gaming world today. Following their recent $250 million from Walt Disney and partnerships with the likes if the UFC, DraftKIngs have just announced a new three year agreement with NASCAR.
In terms of the agreement DraftKings will be the official daily fantasy sports partner of NASCAR and will see them develop NASCAR branded games across the fantasy sports category.
Executive vice president of NASCAR, Steve Phelps commented on their new partnership with DraftKings,” Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy. We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”
CEO of DraftKings Jason Robbins expressed his delight at the NASCAR partnership,” We’re thrilled to partner with NASCAR to bring auto racing enthusiasts across the country an unmatched fan experience.”
The deal will involve NASCAR and DraftKings promoting daily fantasy sports contests based on races with DraftKings using official NASCAR statistics which will be available in real time to power the fantasy games.
FanDuel CEO Nigel Eccles explained their hestinct in teaming up with NASCAR in a thread from RotoGrinders, where he said,” We spoke to our lawyers about that recently. The legal status is very negative. NASCAR doesn’t provide a lot of stats that you could construct a fantasy game around, and so any game quickly resembles sports betting. Unless that changes I can’t see us offering fantasy NASCAR.”
While FanDuel still hold the majority market share in the DFS market, DraftKings seems to be willing to make much bolder moves with their entry into sports like the UFC and NASCAR.