DraftKings Deal With UFC Could Give Them Edge Over Rivals FanDuel
Following weeks of speculation, DraftKings has officially signed a partnership deal with the Ultimate Fighting Championship. This new venture from the daily fantasy sports giant DraftKings could be just what they need to get an edge over their rivals FanDuel. As we reported earlier over 41 million people engage in fantasy sports betting in the U.S. and Canada and this number is growing as we speak.
The UFC is one of the most popular and fastest growing global sporting brands and provides DraftKings and exclusive entry into the world of mixed martial arts. In terms of the partnership deal DraftKings will become the official daily sports partner for the UFC which like their other deals with the NBA will give their brand more exposure with prominent stadium ad PPV brand placement for all UFC major events.
One of the main components of the new partnership is that UFC fans will be proved with exclusive opportunities to mingle with the UFC personalities and athletes. There will be competitions like the Dana White Experience where winners will receive accommodation and travel to UFC events. They will be the special guest of UFC President Dana White and will even get to attend the weigh-ins, training sessions and get themselves a photograph in the octagon itself. Other contests include Fights with Dana where winners get to sit in Dana White’s VIP section.
VP of Business Development at DraftKings, Jeremy Elbaum commented on the new partnership with the UFC,” The UFC is the fastest growing sports organization in the world, driven by the millions of fans who passionately follow MMA. We’re excited to partner with the UFC to provide its fans with games that provide tremendous payouts and amazing, unique prizes. This partnership reflects DraftKings’ deep commitment to MMA and its fans.”
UFC senior VP of Global Marketing Partnerships Michael Mossholder gave their side on the partnership with DraftKings,” We’re thrilled to partner with DraftKings to provide UFC fans with new opportunities to engage with the UFC. Like all major sports and leagues, we continue to strive for ways to offer the most thrilling and innovative experiences for our fans and working alongside the leaders of the daily fantasy sports industry offers a cutting edge platform for daily action and entertainment.”
The UFC is one of the most popular and fastest growing sports brands on the planet. DraftKings has recognized this and this new deal will offer them direct access to the UFC loyal fan base. DraftKIngs has already added a Daily Fantasy MMA contest as part of their commitment to mixed martial arts.
The pace at which DraftKings is signing new sponsorship deals with just about every major sporting body only reiterates the thinking that legal sport betting will become a reality throughout the U.S. The only question is how long it will take. With brands like DraftKings and FanDuel appearing on just about every major sporting platform, the moment sports betting does become legal, their company brands will have enjoyed unsurpassed marketing exposure which will enable them to reap the rewards of the ultimate prize, nationwide sports betting.