DraftKings CEO Denies Reports Of Sports Book Plans Abroad
This week’s confirmation that DraftKings were granted a license to operate on the UK has got many asking the question of how the daily fantasy sports giant intends to diversify. There have been reports surfacing that DraftKings were looking into the possibility of launching a sports book service as an addition to their current daily fantasy sports offering.
This led to CEO Jason Roberts firmly denying this in an interview with Bloomberg in which he said DraftKings will be sticking to their core sector of fantasy sports services. He was emphatic when asked about the rumors and said,” Absolutely not. We know what we do, and that’s daily fantasy.”
With their UK license granted DraftKings is looking to expand their winning formula to regions like Latin America, Asia and other European countries. They are also reportedly looking to widen their offerings into sports like tennis, cricket and soccer.
Robins is well aware that the daily fantasy sports market is becoming global and those that do not expand will be a step behind their competitors. He said,” Like it is in the U.S., this is a race, and now that race is global,”
Many industry experts are praising the quick thinking of DraftKings over their rivals FanDuel in making the move to the UK. MD of Digital & Interactive Gaming at Eilers, Adam Krejcik re-iterated this thinking and said,” It’s a green field opportunity right now, and an approach that can differentiate DraftKings from its biggest competitor.”