DraftKings Begins Global Expansion With UK Licence Granted
The unprecedented growth and popularity of real money daily fantasy sports betting in the U.S. has got the main players like DraftKings looking to emulate that success globally. In June we reported on daily fantasy giant DraftKings applying for a UK gambling license.
Today DraftKings announced that they have been formally granted a license to operate in the UK and expect to open their third London offices by year’s end. The timing of this announcement is interesting as it follows last week’s reported partnership between the newly launched Yahoo DFS offering and the football fantasy site Mondogoal. At the time it was mentioned by many that Yahoo would have had an advantage over veterans DraftKings as they were the first to stake their claim in the UK.
Today’s announcement puts those fears to rest as DraftKings are expected to be operational in the UK by the fourth quarter in 2015. The UK is just one of the markets DraftKings intends to bring their offering to and includes Europe, Asia Pacific and Latin America which are planned in 2016.
CEO of DraftKings Jason Robbins commented on their UK license,” Our expansion into the United Kingdom marks a milestone moment in the growth of DraftKings as we introduce our world-class product to new audience. We will add new sports and games to our burgeoning roster of offerings and further connect fans to their favorite teams and players. We also welcome the opportunity to forge new partnerships with leagues, teams and media outlets internationally as we have done with exceptional success in the United States.”
In addition DraftKings have appointed a new Chief International Officer, Jeffrey Haas who will oversee their global expansion including the London office and business development in the UK.
Haas was delighted to accept the challenge of leading DraftKings global expansion plans. He said,: DraftKings is well-poised for explosive growth internationally, and I am excited to lead their expansion efforts. Daily Fantasy Sports is a growing category outside North America, and we have a tremendous opportunity to engage sports fans around the world. We will look to maintain our leadership position in the Daily Fantasy Sports industry – creating innovative games across the most sports, providing our players with elite customer service and fostering mutually-beneficial relationships with our partners.”
With Amaya’s purchase of daily fantasy sports site Victiv and their existing UK license, the question has got be asked is where the biggest player in the DFS market FanDuel stands as there have been no announcements as to their global expansion ambitions.