Donald Trump Sues To Get His Name Brand Off Atlantic City Casinos
The declining state of affairs of Atlantic City casinos is no secret. Hardly a month goes by where we don’t report on another one of the remaining casinos being shut down. While once associated with glitz and glamor Atlantic City casinos such as the Taj Mahal and Trump Plaza were hosts to pop stars like the Rolling Stones and heavyweight boxing icon Mike Tyson. The current state of affairs is far cry from the glory days.
In fact the image problem for the former trump casinos is so bad the Donald himself is suing to get his name disassociated with his previous casinos bearing his name. Donald Trump is all about the brand and his marketing has always been a cut above the rest. He believes that the dilapidated Taj Mahal and Trump Plaza are causing his brand serious damage as the casinos have been allowed to fall into disrepair.
In a court case in New Jersey it was stated that the Plaza “has failed to meet industry standards across a wide range of categories, ranging from food and beverage services to overall cleanliness of the property.” Having lost his majority stake in the casino’s operations Trump claimed that he could do nothing about the much talked about shutdown of the Trump Plaza in September which has led to negative publicity for the tycoon as many jobs will be lost. The performance of the Plaza was dismal to say the least and was reportedly the worst performing casino in Atlantic City for the month of May.