Crown Resorts Challenges Lottoland Down Under With CrownLotto
The online lottery market in Australia is heating up. As we reported the entry of Lottoland into the Australian market was received very well by punters. No secret that Aussies are among the biggest spenders in the gambling industry. Much like in the UK lottoland has come under fierce opposition from the traditional lotteries like Camelot in the UK as they are taking a large portion of their customer’s base without having to pay a single penny to good causes.
Another major move from the Crown Resorts online branch, CrownLotto is set to raise even more controversy. They are expected to launch their CrownLottto product early in September and will work on the same model as Lottoland. Punters will be able to bet on the outcome of a lottery instead of actually purchasing a ticket. The idea here is to attract the younger players who are not too keen in to purchase in retail stores. Using the same insurance model as Lottoland, CrownLottto will pay the same amount as the winning ticket.
A Crown Bet spokesman commented on the new initiative,” We’re launching these products to meet the clear and growing customer demand that is driven by huge jackpots in overseas draws.”
Unlike lottoland CrownBet is looking to limit opposition from the Australians and Newsagent Association (ALNA) by pledging to give a percentage of its earnings to local groups. This is in sharp contrast to Lottoland who have come under fire from lawmakers for not giving back anyth9ng to the community,
Lottoland entered the Australian market in 2016 when the US Powerball had a record $1.6 billion prize in January 2016. Recently Lottoland have signed a deal to with William Hill which will see them add a lottery betting tab to William Hill’s website.
It remains to be seen if Lottoland will now announce that they will be giving a portion of their earnings to local communities and follow CrownLotto.