Coral Partners With Ruby Seven Studios To Enter Social Casino Arena
The social casino industry is without a doubt enabling gambling companies to attract a wider gaming audience that is present on mobile and social networks. There is widespread consensus even amongst researchers that many social gamers would have a flutter on real money versions given the oppurtunity. The proliferation of portable devices has meant that most of us engage in mobile gaming just about anywhere and it is no wonder that mobile growth is driving the social casino market.
Established gambling powerhouses are taking social casino gaming seriously as it has the potential not only to earn them additional revenues but more importantly entice many social gamers into the world of free-to-play casino games which can be converted into the real thing as soon as it is legally possible to do so.
The latest player to throw their hat in the social casino ring is that of British betting and gaming company Coral who have announced a partnership with the San-Francisco based social gaming and mobile developer Ruby Seven Studios. The partnership will see them launch new social slot machine games globally. The games will be developed both for Facebook ad well as the growing mobile platform. The first app will see Coral’s games “The Magician” and “The Magician Triple Pots” launched in social games.
E-gaming Director at Coral, Mark Kemp explained the partnership,” With Ruby Seven’s excellent international social gaming experience, expertise and existing customer publishing base, this agreement enables us to take Coral’s own successful UK games innovatively into international social gaming markets. Coral now has a strong library and development pipeline of slots and other gaming content to provide customers with our games across all channels including social gaming.”
The social casino market is getting more crowded by the day and the top players like Playtika, DoubleDown and Zynga will have to work hard to maintain their market shares in what is becoming one of the most fiercely contested sectors in the both the gaming and gambling worlds.