CIE To Relaunch CaesarsCasino.com Brand In New Jersey On NYX OPS Platform
NYX Gaming have made another move to strengthen their presence in the US online gaming market by signing a deal with Caesars Interactive Entertainment which will see its relaunch of their CaesarsCasino.com brand in New Jersey.
CIE will be using the NYX Open Platform System (OPS) which will help boost the existing NYX portfolio of mobile and desktop games as well as third party content.
CaesarsCasino.com signed a deal last year with NYX to take their content and this platform deal will present an opportunity for their partnership to grow with CIE in New Jersey as well as other US states should online gambling be extended to other states.
NYX Chief Product Officer for America , Kevin Vonasek was delighted with the opportunity to expand in the US with CIE and said,” his is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership. CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada. This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we’ve enjoyed with CIE to date.”
Senior VP at CIE Marco Ceccarelli gave their side of the deal,” CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX’s OPS; the platform and games will undoubtedly be catalysts for future growth in New Jersey.“