Caesars Partners With Gamblit Gaming To Introduce Skill Based Games
One of the major challenges facing traditional land based casinos today is that of attracting the millennial audience. Many industry experts believe that without a serious change in thinking casinos will face increasing competition from other mobile interactive devices.
It is not uncommon to walk into a casino today and see many millennials playing on their smartphones instead of slots which they perceive as one dimensional and not exactly trendy. The potential to capitalize on the millennial audience is huge and forward thinking gambling companies are looking into areas which will include this market into their traditional gambling operations. As we mentioned in earlier articles there are companies like oneLIVE who with MGM are providing a tournament option on mobile devices throughout their hotels. Other key players are GAN with their Simulated Gaming product and Nektan who offer their Rapid Games on premise gaming system.
Another player to enter the race for on premise mobile gaming /gambling is that of Gamblit who have just a signed a deal with Caesars in which Gamblit will offer skill- based games. As from October Caesars plans to bring Gamblit’s Model G and Tristation positions to Southern California. Initially they will be installed on Caesars’ Nevada properties and will be expanded at a later stage.
CEO of Caesars Entertainment Mark Frissora commented on the partnership,” Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the ‘Casino of the Future. Caesars is proud to be first to bring these innovative games to our customers, and we plan to make skill-based games an increasingly important part of the gaming floors.”
CEO of Gamblit Gaming Eric Meyerhofer was equally delighted at the news,” We are excited about our relationship with Caesars, who shares our vision of providing an entirely new type of gaming for their customers. We wanted to start our landmark transformation of gaming with Caesars Entertainment as their forward thinking strategy, innovative moves and wide reaching influence among consumers perfectly aligns with our objective to revolutionize the casino floor.”
Both Gamblit and Caesars see themselves as revolutionizing the casino floor to keep up with the modern day trends. As part of this trend other real money gaming options like DFS and e-Sports are also set to become part of the traditional casino landscape in the not so distant future.