Caesars Interactive Entertainment Teams Up With Amaya Gaming In New Jersey
Following their WSOP launch in Nevada, Caesars Interactive Entertainment is moving to New Jersey to ensure that they maintain a key role in the U.S. online gambling market. They have just announced a partnership with Amaya Gaming group that will see them offer the Amaya online gaming platform and full suite of casino games in New Jersey on the CaesarsCasino.com website. These real money casino games will be available in both mobile and online versions subject to regulatory approval.
Caesars Interactive Entertainment (CIE) have grown their portfolio impressively since their founding in 2009. They own global brands like WSOP as well as the highly regarded social gaming developers Playtika and Buffalo Studios. Through these social gaming developers they have succeeded in creating global hits that feature highly on the top apps list. These include Slotomania, Bingo Blitz, Bingo Rush and Caesars Casino just to mention a few.
CEO of Amaya Gaming, David Boazov explained the thinking behind the partnership with CIE,” This is an immense win for us, one that should extend our online gaming footprint significantly in the United States as well as contribute to our recurring revenue in future years. It is the direct result of the investments we have made in both our Amaya Game Office platform, which has gained significant traction, and in preparation for our entry into the emerging regulated online gaming industry in the United States.”
The partnership is a win-win for both sides. Needless to say Caesars will get to enjoy one of the best gaming platforms and suite of casino games available while Amaya will receive a share of the revenue generated by the website portal in New Jersey.
CEO of Caesars Interactive Entertainment, Mitch Garber explained their rationale behind the deal,” The Amaya Game Office platform provides us with a turnkey solution which we plan to use to launch CaesarsCasino.com in New Jersey. It allows us to tailor our product offering and integrate seamlessly with third party content, manage relationships with our customers, and conduct cross-promotional activities with our Caesars hotels.”