Caesars Interactive Entertainment Reports Record Revenues in 2015
Caesars Entertainment Corporation released their Q4 numbers for 2015 and once again their online gambling division Caesars Interactive Entertainment stood out with exceptional results.
CIE had a record 2015 with Q4 revenues up a third from a year ago to $209.2m. The majority of this came from CIE’s social casino offering Playtika which accounted for $198.8m. The rest game from online gambling in New Jersey and Nevada which is still generating peanuts in relation to the social and mobile gaming fields. Online gaming revenues in New Jersey and Nevada rose $1.4 million to $10.4 million.
What makes CIE’s performance in 2015 so impressive is the record 30.6% revenue increase to $785.5m with earnings improving almost 60% up to $282.7m. This increase was largely due to the spare cash available from CIE being able to slash their real money online gambling market budget.
Playtika’s social casino flagship title Slotomania increased DAU’s in Q4 by 11% and MAU’s increased 15 percent. In another indication of how well CIE is doing the number of average monthly unique payers increased to 30.4% with average revenues rising from 6 cents to 34 cents.