Big Fish Games Follow Zynga By Offering Bitcoin Option
If you are looking for two growth sectors in the online gaming and gambling world’s then look no further than social casino games and virtual currencies like Bitcoin. These two industries are a match made in heaven as both offer cutting edge technology with endless options.
We reported in January this year on Zynga’s decision to start accepting Bitcoin for FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. Zynga’s rival social gaming developer Big Fish games has taken this further. They have teamed up with Coinbase to offer customers the choice of using Bitcoin on all their 3000+ games. Consumers will also have the option of making in-game purchases with Bitcoin which is a first.
One of the main advantages of using Bitcoin is the transaction fees which are considerably lower that of regular payment methods. CEO of Big Fish Games, Paul Thelen illustrated this when pointing out that currently over 8% of their company’s gross revenues were eaten up by transaction fees. With the new agreement with Coinbase this will go down to about 1% with the first $1m of transactions been free. Big Fish like other online companies see Bitcoin as a major opportunity to save million in transaction fees as well as offering customers an additional option that is growing in popularity.
CEO Thelen went on to say,” This is not a test, this payment method will be available worldwide for all of Big Fish PC and Mac games in the Big Fish app store. We are excited to offer this new payment method to the nearly 105 million annual mainstream game players that visit our game app stores, with the reassurance that Big Fish is working with Coinbase, one of the most secure and reputable companies in the bitcoin industry.”
Whatever you think of Bitcoin one cannot ignore its growing popularity despite all the setbacks it has suffered in the last few months.