Australia Looking To Ban Gambling Advertising During Live TV Sports Events
It is no secret that Australians are the biggest gamblers on the planet as we have reported. According to the Australian newspaper the Australian federal government is poised to introduce legislation that will ban all forms of gambling advertising on television during live sports events.
Communication Minister Mitch Fifield introduced the proposal to Cabinet on Tuesday. In terms of the ban all betting advertisements will be banned from “siren to siren”. The proposed move has got sporting bodies up in arms as they say this will affect their funding which is used for expanding grassroots sports. The fears are that this ban will drive punters to international websites and will not result in any reduction in gambling addiction but rather reductions in state and federal taxes.
The major sporting bodies like the AFL ,NRL, and Cricket Australia are also putting pressure on Minister Fifield to amend the proposal to exempt betting ads on live sports broadcasts after 8:30 pm. They are also looking to secure guarantees that betting ads will be permitted in one-hour windows immediately preceding the live sports broadcasts.
According to Standard Media Index the gambling industry spent over $216 million on advertising in 2016 of which $40 million was for online.
Executive director of the Coalition of Major Professional and Participation Sports Malcolm Speed was also critical of the proposed plans. He said,” We don’t support a ban on sports betting advertising, on the basis that it is likely to impact on media rights deals or the value of media rights, which is the sports’ greatest asset. We operate in a highly-regulated system, where there are limits on placement of sports betting advertising. The sports have co-operated with broadcasters and the government to ban live odds during matches; so any restriction or prohibition will inevitably result in lowering investment in community and participation programs, and grassroots development.”