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Aristocrat Launches Facebook App Heart Of Vegas

In the last few years traditional gambling companies have aggressively pursued the social casino gaming market or what many of us know as free-to-play casino games. These games are highly popular on social networks like Facebook and have been the topic of hot debate.

Gambling giants like IGT with DoubleDown Casino and Caesars with Playtika have been quick to set the standard for other gambling companies to follow. The approach of merging these two worlds is almost par for the course today. While only a short time ago it was taboo to thing about any real money casino games on social networks like Facebook, this all changed last year in July when Facebook started offering real money gambling for players in the UK.

A recent addition to this club is that of the land-based gaming and technology supplier Aristocrat which have just announced their launch of their first Facebook application Heart of Vegas since their acquisition of social casino Publisher Product Madness last year.

They are off to a flying start with over half a million installs already. Like DoubleDown Casino Heart of Vegas features replicas of its “real money big brother” Aristocrat. Players get to enjoy all of the popular classic slots while being rewarded with bonuses and free chips to play with.

Aristocrat’s managing director of strategy and business development Craig Billings commented on the successful launch,” Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieve such success.”

Product Madness co-founders Jose Brotons and Lior Shiff gave their comments on the partnership,” When we first joined the Aristocrat team, our vision was to combine Aristocrat’s popular game library with our powerful social technologies and expertise. That vision is already coming to fruition, and we expect even better results in the near future.”

While both gaming companies and social gaming houses are enjoying the fruits of these growing partnerships, critics are quick to point out the inherent dangers of presenting replica slots games on social networks. Concern over creating gambling addicts and normalizing gambling have been raised and the topic still remains contentious in many circles.

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