Amaya Set To Merge PokerStars and Full Tilt Platforms
Amaya has announced its plans to merge its two brands, Full Tilt and PokerStars into one platform in the next few months. The platform migration is aimed at enabling the devolvement and technology teams to focus on one singular platform which will give players an improved playing experience. As a result of the merge there will be an elimination of some roles in Full Tilt’s Dublin offices and the exact extent of the layoffs is still being evaluated.
Players will be moved to a single account where they will be able to access both the PokerStars and Full Tilt platforms as well as being moved to the PokerStars VIP system.
CEO of the Rational Group, the Amaya- owned operator of both brand explained the move,” Players will benefit from a larger pool of players offering greater game choice, bigger prize pools. It will also make us more nimble as we can focus our technological innovation on one platform, rather than two, so we will be able to innovate more quickly and enter newly-regulating and existing markets swiftly.”
Full Tilt’s marker share has been in a decline since their relaunch in 2012 so the move makes sense for Amaya who are set to save a lot of money with the consolidation.