Amaya Launches Sports Betting Brand BetStars In France
Last year saw PokerStars branchout of their online poker only offering as they launched their sports betting brand BetStars. The strategy of Amaya- owned PokerStars to diversify is seen as one of their core strategic plans as they aim to use their existing poker player base to attract as many crossover players to other casino and sports betting products as they can.
In another timely move PokerStars have launched their BetStars sports betting brand in France just in time for the Euro 2016 tournament. French players can now play at BetStars.fr though their Android and iOS mobile devices as well as desktop clients. Initially French players will have the option to bet on seven sports but in the coming months this will over additional sports.
Players of PokerStars will enjoy a single wallet when optiing to play on BetStars brands which will make for a seamless experience. Commenting on the launch VP of Corporate Communications for Amaya, Eric Hollreiser said,” The launch of BetStars.fr means that French customers have a safe, secure and convenient place to bet on sports. As we roll out our offering in different countries, we can see that the crossover between poker players and sports bettors is strong.”