Amaya Acquires Victiv Daily Fantasy Sports Site
Following their declared intention of becoming a key player in the daily fantasy sports arena, Amaya Inc. has acquired the Texas based Victiv daily fantasy sports site. The Austin daily fantasy sport site offers real money prizes to players who build a roster for them to compete with. In terms of the agreement the current Victiv team will manage the new site which will be rebranded under the StarsDraft name. Initially it will be launched at StarsDraft.com in selelect U.S. markets and at a later stage via the PokerStars platform.
CEO of Victiv Matthew Primeaux commented on the new venture with Amaya,” StarsDraft (http://www.StarsDraft.com ) will combine Victiv’s innovative platform and experienced DFS team with Amaya’s expansive consumer base and operational excellence as the world’s preeminent online gaming brand. We intend to capitalize on what we believe is strong crossover between online poker players and daily fantasy sports. PokerStars is the most-trusted brand in online gaming and brings unmatched security, customer support and technical infrastructure that we believe all players can rely on.”
Victiv’s software which will feature on the StarsDraft.com site is what Amaya believes is a major reason for their popularity since their September launch last year. Special features include offering new players the chance to display their sports knowledge and even win cash without having to deposit any money through joining free-to-enter contests.