The UK gambling Commission is continuing their crackdown of gambling firms who target children. According to research over 450,000 children are gambling in England and Wales on a weekly basis which has set off alarm bells. The commission plans to punish companies that glamorize gambling in their adverts or use adverts that appeal to children in their ads and could face unlimited fines. Companies like Coral which were proven to target children will now face even tougher penalties. As of October operators will also face tougher penalties for sending spam or texts to players while also been compelled to solve customer complaints within an eight week deadline. This follows years of complaints from players about difficulties withdrawing their money and misleading bonus offers. CEO of the Gambling Commission Neil MacArthur re-iterated the Commission’s obligation to the consumers and said,” Protecting the interests of consumers is priority for us. These changes will protect consumers from irresponsible advertising and misleading promotions, ensure that consumers can withdraw their money more easily and will mean that consumer complaints are dealt with more swiftly.’ Gambling operators have already face the wrath of the Advertising Standards Authority and firms like Coral have seen numerous adverts for their animated games been banned. These include figures with childlike appeal that included Rainbow Riches, Fishin Frenzy and Lucky Wizard which were all deemed to appeal to under...